Cost-Effective B2B Advertising of RM71.71 Average Cost-Per-Lead Unveiled


In the ever-evolving landscape of B2B advertising, one name stands out as a beacon of success and innovation โ€” TAKO since 1979. With a legacy spanning over four decades, TAKO has not only witnessed the evolution of digital marketing but has been a driving force behind it. Today, we delve into the realm of TAKO’s cost-effective B2B advertising strategies, unveiling the secrets behind the impressive RM71.71 average cost-per-lead.

What is B2B Advertising?


B2B advertising, or Business-to-Business advertising, refers to the marketing and promotional activities that target other businesses rather than individual consumers. In this context, the primary objective is to promote products or services to other companies, institutions, or organizations. B2B advertising is distinctive from Business-to-Consumer (B2C) advertising, which aims to reach and influence individual consumers.

Key characteristics of B2B advertising include:

  • Target Audience ๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆย 
    B2B advertising targets professionals, decision-makers, and procurement teams within other businesses. The focus is on reaching individuals involved in making purchasing decisions on behalf of their organizations.
  • Sales Cycles ๐Ÿ”
    B2B transactions often involve longer and more complex sales cycles compared to B2C. The decision-making process may include multiple stakeholders and require a thorough evaluation of products or services.
  • Relationship Building ๐Ÿงฑ
    Building strong and long-term relationships is crucial in B2B advertising. Establishing trust, credibility, and demonstrating expertise are vital components in convincing other businesses to choose a particular product or service provider.
  • Content and Information ๐Ÿ“ƒ
    B2B advertising relies on in-depth and technical information. Content often includes detailed product specifications, case studies, whitepapers, and other resources that address the specific needs and challenges of businesses.
  • Channels of Communication ๐Ÿ“ž
    B2B advertising utilizes various channels to communicate with target businesses. This can include industry events, trade shows, professional networking platforms, email marketing, content marketing, and targeted online advertising.
  • Customization ๐Ÿ”€
    B2B advertising campaigns are often customized to address the unique requirements of different businesses or industries. Tailoring messages to resonate with the specific challenges and objectives of the target audience is essential.
  • Value Proposition ๐Ÿ’ฐ
    The emphasis in B2B advertising is on showcasing the value proposition of products or services, including how they can address the specific needs and pain points of the business. Demonstrating a clear return on investment is crucial.
  • Lead Generation ๐Ÿงฒ
    B2B advertising often focuses on lead generation, aiming to attract potential clients, nurture them through the sales funnel, and ultimately convert them into customers. This process involves a strategic approach to capturing and cultivating business leads.

B2B advertising is a specialized form of marketing that concentrates on promoting products or services to other businesses. It involves a nuanced understanding of the business landscape, a strategic approach to relationship building, and a focus on delivering value to the target audience.

How It Works?

How B2B Advertising Works?

B2B advertising operates through a strategic and targeted approach to promote products or services to other businesses. The process involves various stages and channels to reach decision-makers, build relationships, and ultimately drive business growth. Here’s an overview of how B2B advertising works:

  • Understanding Target Audience
    B2B advertisers begin by identifying and understanding their target audience. This involves defining the specific industries, businesses, and decision-makers they want to reach. Detailed buyer personas are often created to tailor marketing strategies to the needs and challenges of the audience.
  • Setting Clear Objectives
    B2B advertising campaigns start with clear objectives. These objectives may include lead generation, brand awareness, market expansion, or product promotion. Having well-defined goals helps shape the overall strategy and measurement of success.
  • Choosing the Right Channels
    B2B advertisers select appropriate channels to reach their target audience. This can include a mix of online and offline channels such as industry events, trade shows, professional networking platforms, email marketing, content marketing, social media, and search engine advertising.
  • Creating Compelling Content
    Content plays a crucial role in B2B advertising. Advertisers create content that is informative, educational, and addresses the specific pain points of their target audience. This content can take various forms, including whitepapers, case studies, blog posts, infographics, and videos.
  • Utilizing Account-Based Marketing (ABM)
    Account-Based Marketing is a common strategy in B2B advertising where personalized campaigns are created for specific target accounts. This approach involves tailoring messages and content to resonate with the needs and challenges of individual businesses.
  • Building Relationships
    Relationship building is a core aspect of B2B advertising. Advertisers focus on establishing trust, credibility, and long-term connections with decision-makers within target businesses. Personalized communication and engagement play a key role in nurturing relationships.
  • Implementing Lead Generation Strategies
    B2B advertising often centers around lead generation. This involves capturing the interest of potential clients, encouraging them to provide contact information, and then nurturing these leads through the sales funnel. Email marketing, content downloads, and webinars are common lead generation tactics.
  • Tracking and Measuring Performance
    B2B advertisers use analytics and tracking tools to monitor the performance of their campaigns. Key performance indicators (KPIs) may include website traffic, click-through rates, lead conversions, and return on investment (ROI). Continuous monitoring allows for adjustments to optimize campaign effectiveness.
  • Leveraging Technology
    Technology plays a significant role in B2B advertising. Advertisers utilize customer relationship management (CRM) systems, marketing automation tools, and analytics platforms to streamline processes, track interactions, and gain insights into customer behavior.
  • Adapting and Evolving
    B2B advertising is an iterative process. Advertisers continuously analyze data, gather feedback, and adapt their strategies based on performance. Flexibility and the ability to evolve with market trends and changes are crucial for sustained success.

B2B advertising is a multifaceted process that involves a deep understanding of the target audience, strategic channel selection, personalized content creation, relationship building, and a continuous cycle of tracking and adaptation. The ultimate goal is to foster meaningful connections, generate leads, and drive business growth within the B2B sector.

Our B2B Advertising Strategy

TAKO’s B2B advertising strategy is a comprehensive and results-driven approach that leverages a combination of digital marketing techniques to maximize lead generation, conversion rates, and overall business success. Here are key elements of TAKO’s B2B advertising strategy:

Lead Generation Focus
TAKO places a strong emphasis on lead generation, recognizing it as the cornerstone of success in the B2B marketing realm. The company’s strategy revolves around capturing potential clients and steering the trajectory of sales through targeted and effective lead generation campaigns.

Proactive Connection Building
TAKO initiates connection requests, personalized messages, and meaningful interactions to build valuable relationships. By fostering genuine connections and nurturing conversations, the company expands clients’ networks with individuals who have a genuine interest in their offerings.

Results-Driven Approach
TAKO adopts a results-driven approach that prioritizes the success of its clients. This involves the implementation of data-backed strategies and continuous optimization of campaigns to ensure effectiveness and maximize the potential for conversions and business growth.

Transparent Measurable Metrics
The company tracks key performance indicators, such as profile views, connection requests, and lead generation, providing clients with daily reports and insights. This transparent visibility into campaign progress enables clients to make informed decisions based on real data.

Dedicated Industry Recognition
TAKO’s strategy is underpinned by industry recognition, including ISO certification. The company’s founder, Albert Kow, brings a Ph.D. to the table, reflecting a commitment to excellence and adherence to industry standards.

Specialized B2B Focus
TAKO exclusively caters to B2B clients, offering tailored solutions and exceptional services to meet specific business needs and goals. The company’s expertise lies in delivering comprehensive B2B solutions that drive growth, enhance efficiency, and foster long-term partnerships.

Multi-Channel Advertising
TAKO employs a multi-channel advertising approach, utilizing platforms such as Google Ads, LinkedIn, Facebook, and others. This ensures a diversified and strategic reach to target audiences across different channels where they are most active.

Content Marketing Emphasis
Content marketing plays a crucial role in TAKO’s B2B advertising strategy. The company focuses on crafting compelling and personalized content that resonates with the target audience, telling the client’s story in a way that captivates attention and creates a lasting impression.

Global Reach and Networking
TAKO harnesses the power of global reach and networking through platforms like Google Ads and LinkedIn. This enables clients to connect with a broad audience, fostering international connections and expanding their business influence.

Continuous Innovation
TAKO’s B2B advertising strategy is not static; it evolves with the industry. The company embraces continuous innovation, staying abreast of the latest market demands and consumer preferences to ensure that clients remain one step ahead of the competition.

TAKO’s B2B advertising strategy is a holistic and dynamic approach that prioritizes lead generation, results, transparency, and industry recognition. By focusing on tailored solutions, content marketing, and global networking, TAKO positions itself as a leader in driving success for B2B clients since 1979.

The Foundation: TAKO's Legacy

TAKO has been at the forefront of digital marketing, continuously adapting and refining its strategies to meet the ever-changing demands of the industry. With a foundation rooted in experience, the company has mastered the art of B2B advertising, solidifying its position as a trailblazer in the field.

Proven Success: 25.6% Leads Conversion

One of the key pillars of TAKO’s success lies in its ability to deliver results. The impressive 25.6% leads conversion rate speaks volumes about the effectiveness of their B2B advertising campaigns. TAKO doesn’t just generate leads; it converts them into tangible business opportunities, setting a benchmark for excellence in the industry.

Cost-Effectiveness Redefined: RM71.71 Average Cost-Per-Lead

In the competitive realm of B2B advertising, cost-effectiveness is paramount. TAKO has mastered this aspect with an average cost-per-lead of RM71.71. This figure isn’t just a statistic; it’s a testament to TAKO’s commitment to providing value for every advertising investment. The company ensures that your marketing budget translates into tangible leads, maximizing the return on investment.

The Core Services: Elevating B2B Advertising Strategies

Google Ads: Precision in Targeted Advertising

TAKO leverages the power of Google Ads to unleash targeted advertising. With a meticulous approach to selecting keywords related to products or services, TAKO ensures that ads reach users actively searching for relevant information. This pay-per-click (PPC) model maximizes visibility and drives conversions, ensuring every click counts.

LinkedIn Marketing: Cultivating B2B Connections

In the professional realm, LinkedIn is a powerhouse for B2B engagement, and TAKO recognizes its potential. The company’s expertise in LinkedIn marketing goes beyond creating a buzz; it aims to cultivate valuable connections, positioning your brand as an industry leader and expanding your professional network.

Search Engine Optimization (SEO): Crafting Compelling Messages

Elevate your online presence with TAKO’s cutting-edge SEO strategies. The company ensures your business is at the forefront of search engine results, standing out in the digital landscape. TAKO’s approach goes beyond visibility; it’s about creating a lasting impression that resonates with your audience.

Email Marketing: Elevating Online Presence

Crafting compelling and personalized messages is at the heart of TAKO’s Email strategies. The company focuses on building lasting relationships and driving customer loyalty by ensuring your business stands out in search engine results. With TAKO, your brand narrative takes center stage, resonating with your target audience.

Facebook Marketing: Engaging the Largest Audience

On the world’s largest social media platform, TAKO excels in engaging and captivating your audience. Their Facebook marketing solutions are designed to create a buzz around your brand, generating meaningful interactions and ensuring your presence is felt in the digital sphere.

Content Marketing: Fueling Brand Narratives

Fuel your brand narrative with TAKO’s captivating content marketing strategies. Crafted to not just attract attention but to create a lasting impression, TAKO’s content marketing goes beyond the conventional. It’s about telling your story in a way that resonates with your audience.

Industries We Serve: Tailored Solutions for B2B Excellence

TAKO exclusively caters to B2B clients, providing tailored solutions and exceptional services to meet specific business needs and goals. With expertise spanning professional networking, healthcare, market research, electrical, R&D technology, semiconductor, and brand awareness, TAKO understands the intricacies of diverse industries.

Results-Driven Approach: TAKO's Commitment to Success

At TAKO, a results-driven approach is not just a strategy; it’s a commitment to your success.

  • Data-Backed Strategies: Through in-depth analytics and performance tracking, TAKO constantly monitors and analyzes the effectiveness of campaigns.
  • Continuous Optimization: Necessary adjustments are made to ensure campaigns are successful, maximizing the potential for conversions and business growth.

Transparent Measurable Metrics: Insight into Campaign Performance

Whether it’s profile views, connection requests, or lead generation, TAKO tracks key performance indicators aligned with your business goals. Daily reports and insights provide transparent visibility into campaign progress, empowering you with real data to make informed decisions.

Unlock the Full Potential: Connect with TAKO Today

If you’re ready to unlock the full potential of your B2B marketing on LinkedIn, WhatsApp us now, and let’s connect. TAKO’s tailored strategies are designed to drive impressive results for your business.


  • What does B2B mean in advertising?

    B2B stands for "Business-to-Business" in advertising. It refers to transactions and interactions between businesses, where one business sells products or services to another business rather than to individual consumers.

  • What is B2B marketing example?

    B2B marketing involves promoting products or services to other businesses. An example could be a company that manufactures industrial machinery marketing its products to other companies in need of that machinery, such as factories or construction companies.

  • What are the 4 types of B2B marketing?

    The four main types of B2B marketing are:

    • Content Marketing: Creating and distributing valuable content to attract and engage a target audience.
    • Inbound Marketing: Focusing on creating helpful and relevant content to draw in potential customers.
    • Account-Based Marketing (ABM): Targeting specific high-value accounts with personalized marketing strategies.
    • Relationship Marketing: Building long-term relationships with customers through ongoing communication and support.
  • What is the B2B strategy?

    The B2B strategy involves developing and implementing plans to market and sell products or services to other businesses. It often includes a combination of targeted marketing, relationship building, and understanding the specific needs and challenges of the business customers.

  • Why is advertising important in B2B?

    Advertising is crucial in B2B for several reasons:

    • Visibility and Awareness: Advertising helps businesses make their products or services known to other businesses in the market.
    • Building Credibility: Well-crafted advertising can enhance a company's reputation and credibility within its industry.
    • Educating Buyers: B2B advertising often involves conveying complex information about products or services, helping potential buyers understand their value.
    • Lead Generation: Effective advertising can generate leads and interest from potential business customers, contributing to the sales pipeline.

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