LinkedIn for B2B Marketing

Why LinkedIn for B2B?

After thorough analysis of various social media platforms, we have determined that LinkedIn is the optimal choice for launching B2B marketing initiatives. While each platform has its merits, LinkedIn stands out as the ideal platform for targeting professionals, decision-makers, and businesses within the B2B landscape.

The business world communicates on LinkedIn

  • LinkedIn have 850+ million members in more than 200 countries and territories. (LinkedIn internal data)
  • 40% of LinkedIn visitors engage with a Page organically every week. (LinkedIn internal data) 
  • LinkedIn members interact with LinkedIn Pages more than 2 billion times per month. (LinkedIn internal data)
  • Brands were perceived to be “more professional” (92%), “more intelligent” (74%), “higher quality” (59%), and “more respectable” (59%) when their ad was seen on the LinkedIn platform. (Nielsen study)

Advantage of Context

One of the significant advantages of using LinkedIn for B2B marketing is the context in which users engage with the platform. Unlike social media sites such as Facebook and Instagram, where users primarily focus on personal lifestyle updates and social connections, LinkedIn users actively seek to enhance their professional lives as business professionals.

When users visit LinkedIn, they have a distinct purpose in mind – to advance their careers, expand their professional networks, and seek solutions for their business challenges. This context creates a highly receptive audience for B2B marketers. By leveraging the platform, businesses can position themselves as valuable resources and connect with users who are actively looking for solutions related to their industry, products, or services.

The professional mindset prevalent on LinkedIn provides a unique opportunity for businesses to engage with a targeted audience actively seeking information, expertise, and industry insights. As a B2B marketer on LinkedIn, you can tap into this context and tailor your messaging and content to address the specific needs and pain points of your target audience.

LinkedIn users can be looking for a solution for their business, and there you are.

LinkedIn B2B Marketing-Precise Targeting

A large portion of the information used by LinkedIn for targeting comes directly from their users. This accurate, usable, current, first-person data can put your business in front of your most valued audiences if handled properly.

LinkedIn precis Targeting

We carefully analyze which targeting criteria will best reach your selected audience prior to each campaign. Using numerous IT job titles, for instance, may reach those who hold those positions. But, may miss someone in IT with a mysterious position or someone who carries out IT tasks under a position unrelated to IT. Using the function parameter in place of job titles is one method to deal with this; alternative is to use skills. 

However, how can you tell which is the best way?

We can figure out which combinations of target audiences and targeting parameters produce the best results by strategically testing. This is something that we practice as we provide optimization and results-driven services to prioritize your lead generation.

Want to tap into the incredible potential of LinkedIn for your B2B marketing? Let’s get started! Reach out to TAKO Digital Service today and discover how we can help you leverage the power of LinkedIn. Connect with decision-makers, expand your network, and supercharge your business growth. Don’t miss out on this opportunity to position your brand as a trusted industry leader. Take action now and let’s take your B2B marketing to the next level with TAKO Digital Service and LinkedIn. Drop us a line and let’s make it happen!

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