TAKO since 1979 Digital Marketing Agency Malaysia

Lead generation is the practice that aims to foster customer desire for a product or service and then convert that interest into the desired sale. This means that in online marketing it usually translates to collecting a visitors contact information (which is called a “lead”) via an online form.

With respect to the bulk of B2B firms that sell their products for thousands of dollars, getting web visitors to buy directly from their websites is less likely and hence sales channel is the focus of the sales funnel. Businesses can use ads for lead generation so that they can educate and nurture customers via email, before they reach out to target buyers through sales calls.

Lead generation is also critical for ecommerce and other branches of business, because email marketing is a very valuable channel of promotion online, therefore collecting a prospective customer’s contact info assures the business an opportunity to market to them later even if they do not make an immediate purchase.