Electrical industry

Case Study: Semiconductor & Electrical Industry

In this case study, we will explore how our LinkedIn marketing service helped a client in the semiconductor & electrical industry researching the market acceptance of their new service for the Malaysia market.

Company Background

Our client was a company specializing in Lightning Protection Risk Assessment Software. They had developed a state-of-the-art software solution designed to assess and mitigate lightning risks in various industries. As they expanded their services to the Malaysia market, they needed to conduct market research and establish connections with key decision-makers to gauge market acceptance and generate potential clients.


  1. Identify potential individuals from related industries in Malaysia who would be interested in lightning protection risk assessment software.
  2. Establish professional connections with decision-makers in these industries.
  3. Create meaningful discussions and raise awareness of the client’s Lightning Protection Risk Assessment Software.
  4. Generate potential clients and nurture leads for the client’s new service.
  5. Market acceptance research for their new service.


  1. Profile Optimization: We optimized the client’s LinkedIn profile to reflect their expanded service offerings. We ensured that their headline, summary, and experience sections highlighted their expertise in both Lightning Protection Systems and Lightning Risk Assessment. This positioning helped establish credibility and attract relevant connections.
  2. Targeted Outreach: Using LinkedIn’s advanced search features, we identified key decision-makers and professionals from industries prone to lightning-related risks, such as construction, infrastructure, energy, telecommunications, and outdoor events. We employed precise search filters to focus on prospects in Malaysia, considering job titles, industry, company size, and geographical location.
  3. Personalized Connection Requests: To foster meaningful connections, we crafted personalized connection requests tailored to each prospect’s industry, role, and interests. These requests emphasized the client’s expertise in Lightning Risk Assessment and expressed a genuine interest in networking and sharing industry insights.


  1. Increased Profile Visibility: The client’s LinkedIn profile gained substantial visibility, attracting a larger audience and establishing their expertise in both Lightning Protection Systems and Lightning Risk Assessment.
  2. Targeted Connections: Our LinkedIn lead generation efforts resulted in significant connections with decision-makers from industries vulnerable to lightning-related risks in Malaysia.
  3. Lead Generation: Through personalized connection requests, we generated a substantial number of potential clients interested in the client’s Lightning Risk Assessment service.
  4. Market Research Insights: Through conversations and interactions with professionals in the Malaysia market, our client gained valuable insights into potential market segments where their Lightning Risk Assessment service would be most in demand. They received feedback on specific industries that expressed a greater need for such services, allowing them to tailor their marketing efforts accordingly.

Need help with your LinkedIn Lead Generation? Talk to us and share your problem. We will help you reach your project goals.

Scroll to Top